Offering Expert Advice & Value Since 1974

About Guthrie & Frey

Local, family-owned Guthrie & Frey Inc. was founded in 1974 and expanded in 1995 to serve burgeoning Waukesha County in southeastern Wisconsin, as well as Jefferson, Washington and Walworth counties.

Today, the company is split into two vital divisions—the parent company well pumps side and the water filtration and conditioning side, run by son Robert Frey and his wife Susan Frey. Guthrie & Frey Water Conditioning recently relocated to larger quarters in Hartland, due to company growth, and to offer more complete service and products to customers and in 2009 opened an office in Cedarburg to better serve the Ozaukee County and north shore area.

Experience

Owner Rob Frey is a Certified Water Specialist Level VI, one of the highest levels of certification in the Waukesha County area. Additionally, all Guthrie & Frey technicians are Contracted Appliance Plumbers, among the most highly qualified trades people working in the plumbing industry. All of our Plumbers take part in compulsory continuing education programs each year. They also adhere to stringent regulations which ensure that customer satisfaction remains a priority.

Innovation

We believe that our next age of exploration will be an exciting and adventurous time, with Guthrie & Frey involved in acquiring new knowledge about innovations in water conditioning. Our affiliation with the Water Quality Association allows us to focus on offering the best knowledge of water quality issues, new technology and solutions. Going forward, we will continue to make a clear difference in the water conditioning industry.

Why Choose us?

There are many reasons to choose Guthrie & Frey for your water conditioning needs, including:

  • 5-year warranty on all parts & on all labor. Lifetime tank warranty. Ask for details.
  • 3 months rent free on all rental and rent-to-own agreements.
  • One year interest free rent-to-own available on all equipment.
  • Rental rates will never be raised.
  • Free installation (inquire for details).
  • Everyday competitive pricing.
  • Automatic salt delivery program.

Guthrie & Frey is a member of the Metropolitan Builders Association, the Water Quality Association, National Association of Home Builders and the Wisconsin Department of Natural Resources.

"It's nice to have work done by a company that still believes in reliability, fair prices and above all, honesty. Guthrie & Frey, Inc. is one of these companies. Thank you."

C.G. | Colgate

An Easy Choice

Locations

Hartland | 262-367-1960 Map

Cedarburg | 262.377.5140 Map

Wales - Well Pump Division | 262.968.2525 Map

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