Water Softeners & Water Conditioning Services in Wisconsin

Protect Your Home From Hard Water Damage

If you’re noticing soap scum on shower doors, spots on glassware, limescale on fixtures, or stiff laundry, hard water could be the cause. At Guthrie & Frey Water Conditioning, we provide complete water softener services to homes across Southeastern Wisconsin, including Waukesha County and surrounding areas. From water testing to installation, maintenance, and repairs, we’re here to help you enjoy clean, conditioned water that protects your home and appliances.

The Effects of Hard Water

  • Stains plumbing fixtures, sinks, showers, and tubs
  • Makes your clothes stiff, dingy, and wear out faster
  • Leaves spots on your dishes
  • Clogs your pipes
  • Causes skin and hair to feel dry after showering
  • Causes water-using appliances to wear out faster
  • Stops soap from lathering

Contact us for a free water analysis and advice on what type of water treatment system would be ideal for your home!

FREE Water Analysis

What Is Water Softening?

Water softening removes minerals like calcium and magnesium that make water “hard.” These minerals can build up and clog pipes, reduce the efficiency of appliances, and leave behind scale and residue. A professionally installed water softener eliminates these problems, improving water flow, protecting your plumbing and appliances, and making cleaning easier.

For homes that rely on private wells, custom solutions are often needed. That’s why we start with a free, detailed water test to determine the right treatment for your water supply.

Complete Water Softener Services

We offer a full range of services to meet your needs:

Free Water Analysis

We provide free water testing to determine your water’s hardness level and detect other potential issues.

System Recommendations

Based on your test results and household needs, our experts recommend the best system for superior, long-term performance.

Water Softener Installation

Our skilled technicians handle professional water softener installation, ensuring a smooth process and reliable setup— no hassle, no mess.

Maintenance & Repairs

We help keep your system working its best with routine water softener maintenance. This includes everything from system inspection to worn component replacement.

If your system isn’t performing well, we offer fast, effective water softener repairs. And if your equipment is outdated, we’ll recommend a water softener replacement that meets today’s performance standards.

Salt Delivery

We provide water softener salt delivery services for your convenience!

Why Choose Guthrie & Frey?

Since 1974, Guthrie & Frey has been a trusted name in Wisconsin for water treatment. We’re known for our expert advice, professional service, and tailored water conditioning solutions. Whether you need a new water softener installation in Hartland or system maintenance for your water softener in Waukesha, WI, we can help!

Here’s what sets us apart:

  • Free water testing and expert system recommendations
  • Extensive warranties on both parts and labor, giving you peace of mind
  • Service pricing that is fair and transparent— no hidden fees or inflated quotes
  • Convenient softener salt delivery so you never have to worry about running out, hauling heavy bags, or monitoring salt levels
  • Members of the Water Quality Association

Serving Southeastern Wisconsin

We proudly serve communities throughout Wisconsin, including:

From your free water test and system recommendation to professional installation and maintenance, we provide everything you need for high-quality water. Contact our professionals for water softener system services you can count on!

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Find The Right Water Softener For Your Needs

View Each Water Softener's Unique Benefits:

Residential

GF Series Water Softener System

Hard water can be much more problematic than you think. It can cause buildup of mineral scale inside your appliances and plumbing.

Ideal For:

  • Preventing scale buildup in home kitchens and bathrooms.
  • Improving the taste and texture of the water in your home.
  • Saving money on plumbing and appliance maintenance.
  • Ensuring cleaner clothes and dishes via cleaner water.
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Residential

GF Twin Alternating Series: High-Efficient Water Softener

The Guthrie & Frey Twin Alternating Water Softener provides a continuous supply of softened water with no downtime for regeneration.

Ideal For:

  • Robust and efficient solutions
  • Reducing mineral scale and soap usage.
  • Energy efficient consumption of water-using equipment.
  • Reducing buildup in appliances like dishwashers and washing machines.
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Residential

H-125 Series Water Conditioning System

Designed with durability and simplicity in mind with no nuts, bolts and screws. Corrosion resistant control valve and body tank increase system lifespan.

Ideal For:

  • Homes and small businesses.
  • One piece stack assembly for easy disassemble and reassemble.
  • 1.25″ internal porting, provides higher service flows with less pressure drop.
  • Durability with non-corrosive valve body.
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Commercial

H-150 Series Water Conditioning System

The H150 Water Conditioning System is available in single, twin and quad alternating systems.

Ideal For:

  • Homes and businesses.
  • 1.5″ internal porting for higher service flow rates with less pressure drop.
  • Flow rates up to 60 GPM at 15 psi and up to 480,000 grains per tank.
  • Single, twin parallel, twin alternating, demand recall, salt-recycling and brine reclaim systems available.
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Commercial

H-200M Series Water Conditioning System

Single, twin parallel, twin alternating, demand recall, salt-recycling and brine reclaim systems available.

Ideal For:

  • A wide range of commercial properties.
  • 2″ internal porting for higher service flow rates.
  • High efficiency, reclaiming 30% of the salt used for the next generation.
  • Long lifespan and reduced maintenance costs.
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Commercial

H-300 Series Water Conditioning System

The H300 Series Water Conditioning System is powerful, easy-to-use and offers many benefits.

Ideal For:

  • A wide range of commercial properties.
  • 3″ internal porting for higher service flow rates.
  • High efficiency, reclaiming 30% of the salt used for the next generation.
  • Long lifespan and reduced maintenance costs.
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FAQs About Water Softeners

Q:

What are the benefits of installing a water softener?

A:
  • Cleaner, spot-free dishes and glassware
  • Softer laundry and reduced soap use
  • No scale buildup on plumbing fixtures or in pipes and appliances
  • Softer, healthier skin and hair
  • Longer lifespans of water-using appliances
Q:

What is hard water?

A:

Hard water contains high levels of dissolved minerals, like calcium and magnesium. While it is safe to drink, it can harm plumbing and appliances. It can also make cleaning more difficult throughout your home.

Schedule a free water test with Guthrie & Frey Water Conditioning to find out if you have hard water.

Q:

What do hard water mineral deposits do?

A:

Hard water limescale deposits can collect on plumbing fixtures and build up within pipes and appliances. These mineral deposits can cause stains as well as pipe clogs and corrosion. They also shorten the operational life and reduce the efficiency of dishwashers, water heaters, etc.

Q:

Why is it hard to wash soap off with hard water?

A:

Hard water contains high levels of minerals, which react with soap to form a sticky residue. Instead of rinsing cleanly, this residue can cling to your skin and hair, making it feel like the soap won’t wash off. Hard water minerals can also strip hair and skin of their natural oils, causing dryness.

With a water softener, minerals are removed from water. This protects skin and hair and allows soap to lather and rinse away easily.

Have a different question for us? Contact our water treatment experts today— we’re always happy to help you find the best solution!

Don’t Just Take Our Word For It

“Very, Very happy from start to finish with Guthrie and Frey! Professional, friendly and knowledgeable! Would highly recommend. Installed a new water Softener for us.”

Gayle B.

“Mike the sales guy was very good at explaining what my options were for a water softener. Once I selected the right equipment they called back within 30 minutes to schedule the install. The install guy was very professional and did great Job. Now I never have to listen to my wife say the hard water is ruining her hair!”

John B.

“Purchased a new water softener and had it installed. Everyone at G&F I dealt with was knowledgeable, professional and exceedingly pleasant to deal with. I thought Adam, the installer did an exceptional job.”

Steve H.

“This company has the best customer service!!! They have done several projects for us including RO and water softner. They had to come back to help us with an issue which they quickly scheduled and took care of. I couldn’t be happier with the service. Thank you!”

Katie G.

“Great customer service. The technicians that installed the softener unit were so patient and informative. I’ll recommend Guthrie and Frey any day!”

Justin H.

“On time, reviewed salt needs, changed RO filter, friendly, carried salt to our destination. Thank You.”

Susan W.

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